In 3000 words, please report the research you have conducted as per the Market Research brief you have been provided with via Blackboard. You need to:
• Offer a background about the context of the research by drawing on relevant academic and/or professional sources.
• Discuss, relying on suitable methodology sources, the method used to collect data and justify why the data collected is the most suitable type of data to meet the research objectives.
• Discuss, relying on suitable methodology sources, the method of analysis and report the findings of the research.
• Critically discuss your findings in relation to the research objectives and relevant academic and/or professional sources, highlight any research limitations and suggest ways for improving similar future research.
You will have a copy of the research brief in one document, and a copy of another brief for GymHugz which will give you information regarding the company and objectives of the research project.
The research paper needs primary data to be collected. I am currently in the process of collecting this type of data, but will be willing to send over the data once collected.
There will also be data that needs to be collected via TwitterAPI but again i’ll be willing to send over login details for this if you don’t have access to this.
Secondary data will need to be collected also through the use of academic journals and any other data sources that are applicable!
If there is anything that isn’t clear please message me!
