Explain what is the travellers demographics.

(no introduction or structure needed as this is only one paragraph)

Analysis of the economics underpinning hotel occupier (overnight guests) market trends (2010-2020): those are business and leisure travellers with trends measured from

+ international arrivals (airport data) growth analysis over 5-10 years London vs Paris – CGAR analysis;

+ city market share (how many visitors London VS Paris have attracted in comparison to their regional destination;

+ travellers spending patterns trends – do they spend more in Paris or London;

+ what is the travellers demographics (Asian, Gen Y/X) – London VS Paris;

+ has the international and national trend trend been growing at a stable rate, CGAR analysis;

+ % between business and leisure travellers segmentation – which of the two has seen a growth;

+ ADR/Occupancy/ RevPAR analysis – occupancy and ADR will reflect the general strength of the demand side (5/10 year trend) – can look analyse GDP vs RevPAR, again London VS Paris

– needs to include figures to support the trend analysis;

– for some points there will be no clear data available probably and different sources of information will give an overview;

Explain what is the travellers demographics.
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