Digital Portfolio
Scenario:
You are working in a marketing communications role for a new start-up entrepreneur. You will be creating a brand concept and the marketing communications artefacts for a new brand in a sector of your choice. The entrepreneur has given you complete creative freedom, but the budget is such that you will need to create the visual communications yourself. The final presentation should demonstrate an integrated branded identity as well as creativity in the execution of the various artefacts.
Required Tasks
Produce a portfolio of artefacts which demonstrate your understanding of visual communications in a marketing context; and demonstrate your ability to apply and execute principles of visual communications in a range of creative applications.
Create your own brand in any sector you wish. If you already have an existing business or a business idea, that is allowable, but all work presented for the portfolio must be created especially for this assessment.
Whatever sector you choose, it should be one where you can demonstrate a familiarity with the dominant brands in that sector. Tutors will happy to discuss your choice with you if you need help deciding.
