Write a consultancy report (1500 words) discussing if there are any significant differences between males and females in terms of their level of importance assigned to six car attributes?

Consultancy Report (1500 words)

You are appointed as a business consultant for one of three (competing) business companies of your choice.
You will be provided with:

(a) A survey-based dataset that was collected from customers of three competing
business firms in a specific business industry.

(b) SPSS dataset containing responses to the given survey

Prepare a consultancy report, responding to the following questions

1) What are strengths and weakness of your business client? [25 Marks] (Compulsory)

Select three out of the following five questions;

2) What are most valued and least valued car attributes in this market? [25 Marks] (Optional)

3) Are there any significant differences between males and females in terms of their level of importance assigned to six car attributes? [25 Marks] (Optional)

4) What are passenger car attributes that drive one’s tendency to rebuy the same car brand (Question number X14) in the future? [25 Marks] (Optional)

5) Use two-step cluster procedure to classify respondents using:- [25 Marks] (Optional)

6) Construct a perceptual map for your allocated business client using performance-importance matrix. [25 Marks] (Optional)

Write a consultancy report (1500 words) discussing if there are any significant differences between males and females in terms of their level of importance assigned to six car attributes?
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