Guidance on Marketplace Simulation Presentation
Introduction – Be sure to introduce your team members and your company.
An overview of your current company – You may want to tell us your current mission and strategic priorities. Note if these have changed over the past year.
Explain why you were able to achieve or not achieve your goals — what were the causes of your better or weaker than expected performance? (candidness here is very important)
Discuss the year (4 quarters) in general highlighting the key events that occurred during the period. This is usually only a few sentences and usually sets the tone for the rest of the letter.
Using the various tools that we discussed in the class, discuss the internal and external environment your firm operates in. You should discuss the competitive environment of your industry and how you positioned your firm to compete in this environment.
Did your company have a competitive advantage or disadvantage in its primary industry? What are the distinctive competencies of your company?
Did you have to build new competencies in order to compete successfully in the industry? If so what are these competencies? Are they sustainable?
What are the barriers to imitating the distinctive competencies of your company?