Brand Inventory and Brand Exploratory ASSIGNMENT TASK: Write a report on a digital brand (COCA COLA). Brand Audit (Parts A, B & C) A brand audit enables the organisation to know what factors are contributing to a brands performance. An audit gathers and evaluates information about the brand and competing brands. It can be used […]
Critically evaluate brands by conducting a brand audit and appraising the information gathered for brand planning.
1 Discuss the concept of branding, detailing key business benefits. 2 Critically evaluate the influence of branding on consumer decision making 4 Critically evaluate brands by conducting a brand audit and appraising the information gathered for brand planning. • Analysis of any prior research studies. • Analysis of media – interpretation of brand and product […]