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Prepare a managerial report discussing what are your  preliminary conclusions about whether time spent by visitors to the Triple T website differs by different combinations of background color and font?

CASE PROBLEM: TOURISTOPIA TRAVELTourisTopia Travel (Triple T) is an online travel agency that specializes in trips to ex-otic locations around the world for groups of ten or more travelers. Triple T’s marketing manager has been working on a major revision of the homepage of Triple T’s website.The content for the homepage has been selected and […]

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