Topic: LEGO Brand Analysis (REVISION) ESSAY. Can you provide an additional example to illustrate how Lego uses the societal marketing concept? What social/environmental causes are they aligned with and how do they communicate this to their consumers? Can you elaborate on the impact of the macro-environment on their business practices? Can you elaborate on the […]
Identify at least three to five articles (written in the past five years) related to current academic knowledge on our understanding of consumers through marketing research.
Identify at least three to five articles (written in the past five years) related to current academic knowledge on our understanding of consumers through marketing research. These articles need to be peer reviewed (i.e., academic journals) and represent advanced understanding of consumer research and how marketers now have greater insights into their customers than ever […]
Write a 2-page summary and critique of academic research articles.
Write a 2-page summary and critique of academic research articles. You may summarize any article published in the past 2 years in the following journals: Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, or Marketing Science.
Explain the differences between a standardized and localized strategy. Which are the advantages and the disadvantages of each one?
Research paper 1 should be based on modules attached below and should be oriented around addressing the following questions: • Explain the differences between a standardized and localized strategy. Which are the advantages and the disadvantages of each one? • What is the role of the cultural pattern in a society? How these affect the […]