marketing Spyke

If you were in charge of marketing Spyke and Wide-Eye, what approach would you have taken to promote the products, while mitigating the adverse publicity associated with them?

History and Regulation of Alcohol Advertising  Read the material regarding the history and regulation of alcohol advertising found on pp. 538–548 of the text. Also read the article, Diageo; Study Finds Self-Regulation of Alcohol Advertising Is Working, and watch this Milton Freidman interview: Milton Friedman-Regulation in a Free Society. In your post, consider the following […]

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