Mercantile Stores

Compare the importance of “internal quality” (what the company sees) and “external quality” (what the customer sees). Do they conflict?

Case – Mercantile Stores During the 1980s, Mercantile Stores was a major retail organization located throughout the Southeast, Midwest, and Gulf Coast regions and included seven divisions: Gayfers, Maison, Blanche, Castner Knott, McAlpin’s, Jones, Joslins, and J. B. White. Mercantile’s mission statement was “Mercantile Stores is dedicated to creating excitement in merchandising by providing the […]

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