Michael Levy

Explain how can supermarkets such as Tamimi use these data to create value for the firm and consumers?

Week 8: Interactive Learning Activity 8.1 Learning Outcomes: Describe the various primary data collection techniques. Examine the circumstances in which collecting information on consumers is ethical  8.2 Action Required: Chapter Name: Read Ch-10 “Marketing Research” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3. 8.3  Test your Knowledge […]

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