Rita McGrath

Locate and post a link to an article in The Wall Street Journal, or another reputable source, about a company that fell victim to one or more of these traps.

Recognizing the Need for Change https://sloanreview.mit.edu/article/turning-strategy-into-results/ Pick the company of your choice Rita McGrath, Columbia Business School professor and author of the article, “Transient Advantage,” discusses several traps that can blind a company to the need for imminent changes to their strategy to preserve competitive advantage. These traps, discussed in the second half of the […]

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