Apple According to Brand Finance’s 2022 rankings, Apple is the world’s most valuable brand coming in at $355 billion USD. (https://brandirectory.com/rankings/global/) This is a remarkable achievement considering in 2019 Apple was in second place and worth less than half of this amount, $153.6 billion USD. To reach their 2022 valuation, Apple has taken a number […]
Identify a potential issue for the tech company and perform an analysis resulting in a recommendation for Apple’s marketing strategy to address the problem you identified
Marketing Apple: Building the World’s Most Valuable Brand” Analyze the case from the perspective of a marketing professional and address Apple’s current position in the market. Identify a potential issue for the tech company and perform an analysis resulting in a recommendation for Apple’s marketing strategy to address the problem you identified Reference Aaker, D. […]