Company Data Analysis
Analyze how organizations use business analytics to support their
business/operational models in a real firm context.
The objective is to apply the concepts that we will learn during the module to a business setting.
For that purpose, you will choose a firm (a business organization or a non-profit or an educational institution ), and interview relevant employees/managers on;
usage of business analytics approaches and how they support the firm’s business objectives
and the problems/opportunities you identified/observed AS WELL AS your suggestions to the firm.
You will analyse data analytic techniques you have learnt and write a professional report.
Analyze how organizations use business analytics to support their business/operational models in a real firm context.