Dibimilano is one of the brands of the company Alfaparf Group. They are considering growth strategies and have identified two possibilities – a) continue expanding in Russia after having set up an office in Moscow by opening a second office in St. Petersburg or enter into the Latin American market through Brazil by setting up an office in both Sao Paolo and Rio de Janeiro.
They have got in touch with you so that you prepare an economic study of the two options (and economics indicators). They are interested in comparing the domestic markets above all the consumption patterns and the openness to foreign trade; the Fiscal and Monetary policies applied by the country’s authorities and how they could influence their economic growth, and how vulnerable they are to external change – you should identify possible threats of external change such as changes in US interest rates; in the market price of oil and evaluate the impact that they could have on the economy of your country. Identify the market and trends, general conditions, and ease of access to credit.
At the end, you should develop specific conclusions and recommendations for Dibimilano and the best strategy available to them.
Answer and develop the questions by presenting, analyzing, comparing, and contrasting information with the support of data and graphs.