Discuss how the newly combined companies should approach the year 2021, which of Marks’ & Mirvis’ criteria work best in year 1

  1. Now let’s focus on the culture within the newly joined companies. The challenges of post-acquisition integration and the uncertainty of the market both in COVID and beyond. We also need to address the fact that these combined companies currently serve only the largest ~500 domestic breweries, and the domestic market includes 7,500 small breweries (plus ~20,000 small breweries worldwide). Where is the growth and new product development going to come from once they deliver on the value proposition to the large and mid-size companies they currently are well designed for? This analysis should fill up the remainder of your eight allowable pages.
    1. Spend about a page discussing Marks’ & Mirvis’ (2005) criteria for post-acquisition integration (absorption, preservation, etc.) Go over each one and also the critical success factors (See PowerPoint on Bombardier for suggestions).
    2. Discuss how the newly combined companies should approach the year 2021, which of Marks’ & Mirvis’ criteria work best in year 1
      1. Support this suggestion with at least 3 additional citations from the syllabus (I am not giving suggestions for additional citations anymore)
    3. Discuss how or whether this may need to change in years 2-5 as the market evolves post-COVID. Specifically address how can they plan for uncertainty?
      1. Support this suggestion with at least 3 additional citations from the syllabus
Discuss how the newly combined companies should approach the year 2021, which of Marks’ & Mirvis’ criteria work best in year 1
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