- Using the relevant databases in the university online library, please choose and research one of either United Airlines, Continental or Delta in order to research the answer (supported with evidence), for the fact that “almost all attempts by full service networks to operate wholly owned low fare carriers have been unsuccessful” (Chew Choon Seng, CEO Singapore Airlines). Refer to the Gareth Jones chapters on the Canvas site in developing your argument. (25% of total marks)
Using the relevant databases in the university online library, please choose and research one of either United Airlines, Continental or Delta in order to research the answer
