advantage and explicitly state if theybelieve the firm currently in possession of, at risk of losing, or has an opportunity to obtain it. Some useful tools/frameworks that the students may choose to set this contextual scene are: Porter’s Generic Strategies, Ansoff Matrix, Innovation Posturing Strategies, Value Propositions, etc. Studentsmust display their capabilities to link practical observations with theoretical arguments found within the academic debates. The overarching goal of the analysis is to derive insight from the research to develop strategic recommendations.Additional requirement:Assignments should be typed, using 1.5 spacing and an easy-to-read 12-point font.The word count should:▪Includeall the text, including title, preface, introduction, in-text citations, quotations, footnotes and any other items not specifically excluded below.▪Excludediagrams, tables (including tables/lists of contents and figures), equations, executive summary/abstract, acknowledgements, declaration, bibliography/list of references and appendices. However, it is not appropriate to use diagrams or tables merely as a way of circumventing the word limit. If a student uses a table or figure as a means of presenting his/her own words, then this is included in the word count.Examiners will stop reading once the word limit has been reached, and work beyond this point will not be assessed.
Write 800 –1000words report on the strategic context of the Associated British Foods