What analytical theories can be used to analyse the Industry case study.

You are to pick a business/issue/organization to use as a case-study. This will be showcased though the theme. FOR EXAMPLE: If the business (THIS WOULD BE THE TOPIC) was Volkswagen and the theme was CSR and ethics, then CSR and ethics could be shown through the use of VW and their emissions scandal. (PLEASE DO NOT USE THIS EXAMPLE)

Assignment 1: PowerPoint Project Video Presentation

Individual PowerPoint Project Weekly Themes

Create a Power point outlining your Topic that illustrates / Case study or example(s) of how a business has been affected by The THEME relevant to the week for the video presentation element of your assessment

Each student may choose a TOPIC to prepare in a week allocated by their tutor, linked to a THEME or subject. Student’s PowerPoint project TOPIC (and what they will present) will be chosen from the 5 overall THEMES set out below:

Your video presentation must be based on a CASE STUDY or EXAMPLES of how Business is affected by CONTEMPORARY ISSUES – RELEVANT TO THE OVERALL THEME OF THE WEEK you are allocated.

Your task is to demonstrate to your audience during your mini-presentation that there is a direct link between your chosen topic and the THEME business issue. You will Create a Power point outlining your Topic that illustrates a Case study or example(s) of how business has been affected by ASPECTS of the THEME in your selected bi weekly session / submission:

An important note here, try not to pick the basic topics that we see every year (Amazon, Primark, Starbucks, Huawei etc.). Try to be unique and give us a different approach. This makes it more interesting for both parties, along with students more likely to achieve a higher grade. The example at the end of this booklet has good and bad points, and is only there as a guide.

Create a Power point outlining your A topic / Case study or example(s) of how a business has been affected by: THEME: The influence of Sustainability / Circular Business on decisions in a specific context

Presentation mark breakdown

As what has been explained, and shown in the example, the non-presented components are what you gain the higher amount of marks. The sections are not to be addressed during the presentation, they are placed at the end for your tutor to mark after.

1 Topic Justification / Explanation- 300 words 20% (NOT PRESENTED) Why have you chosen this topic? How does this topic relate to is it RELATED TO THE Seminar topic and business decision making? What is the academic relevance of you topic? Why have you chosen this topic within the topic you have selected to present? What is the relevance of your topic?

2 Literature Overview 200 words (includes reference list) 20% (NOT PRESENTED) Research: You must include in your submission a 200 word review of the sources for you presentation What sources have you used? Why are they relevant? – main sources used Research Methodology How do your sources link to create a Balanced perspective / Critique of your topic. Explain what academics are saying about your topic (both good and bad points) Types of source: Journalistic / News, Academic Book / online journal. This should not be a simple references list

3 Analytical Framework(s) 500 words:. 20% (NOT PRESENTED) NB Include a variety of Academic Theories or Models Having briefly described your sources, HERE you will explain the Different Arguments you have considered to clearly demonstrate that you have considered different standpoints / perspectives.

THIS SHOULD INCLUDE SPECIFIC RELEVANT ACADEMIC MODELS / THEORIES Have you drawn conclusions by Triangulation of perspectives – Academic, Journalistic, Business, Sustainability Balanced Points: Alternative perspectives: Academic theory supporting different perspectives: Data evidence

If you are looking for a good mark then make use of this section. Look to have 500 words of a wellbalanced argument. This is where you can introduce your own opinion and fully tie it to academic theory. Within this, try to conclude your view, as this will help the reader understand your points.

AFTER WRITING THE ABOVE: YOUR TOPIC JUSITICIFCIATION, LITERATURE OVERVIEW and ACADEMIC FRAMEWORK YOU WILL THEN CREATE PRESENTATION SLIDES THAT DRAW UPON THEM:

PARTS 4 AND 5 ARE AWARDED FOR THE VIDEO PRESENTATION ONLY. ALL OTHER PARTS (1, 2, 3) ARE AWARDED FOR THE NON-PRESENTED AREAS.

4 Content Depth and Slideshow –Impact of Slides: 20% Too many points covered in a superficial manner are usually less effective than a few expressed in detail. Your points should be sufficiently well explained with EVIDENCE BASED ANALYSIS to ensure that they stand up to critique. Convince your audience by valid, clear & simple argument in a logical & understandable flow

Slideshow document –Impact of Slides What should be in these slides

Agenda – Content – Clear Headings / Sub Titles THESE ARE AN EXAMPLE:

1. Introduction What is your topic, why chosen
2. Discussion of the industry / firm(s) / case study AND HOW this relates to the OVERALL TOPIC
3. What analytical theories can be used to analyse the Industry / firms / case study
4. Data / Maps / Examples of Good / Bad Practice or Costs and benefit / Impact on Well being / Economic output
5. Conclusions

Picture Graphs PPt animation Avoid presentation overload‘or “death by PowerPoint” ‘ as they see a multitude of very similar presentations.
Topic Depth: Theories from contemporary varied sources, Synthesis of arguments and theory /Originality of research and argument Logical development flow

Remember what I have said, less is more when it comes to content on a slide. Try to avoid a lot of text and make use of graphs and images (be creative)

5 3-5 Minute Video Mini-Presentation
Delivery / Impact – Enthusiasm and interest, Logical Development and Clarity of Argument: 20%
You will have 5 minutes to make an Impression

Attached is an example of a presentation so you are able to look at the layout and effort past students have put into the work. It is there to help in terms design and what I am looking for. Because of this, I do not want to see CANADA GOOSE as a case-study.

The slides attached are for use of an example only, and more work is needed to gain a high grade. This is only to highlight a ‘base’ of what we expect; and more analysis is needed throughout; along with a greater application of theory. Remember, less is more when it comes to slides. The more slides you have, the less time you have to give detail.

What analytical theories can be used to analyse the Industry case study.
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