You want to convince your employer to start a program to increase vaccination rates in the community that you serve. How will you market the program to achieve this?

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You work in a family center as an APRN that is part of a large hospital system with a catchment area that covers three counties.

In the course of your usual work, you note that there has been an increased rate of childhood communicable diseases in your community and a decrease in immunization rates.

You want to convince your employer to start a program to increase vaccination rates in the community that you serve. How will you market the program to achieve this?