Assignment 1
“Marketing agility is crucial to an organisation’s success, especially in times of crisis.”
Critically analyse this statement using
(a) 3M as your case study organisation.
You should aim to demonstrate whether the customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process. (4800 words)
“Marketing agility is crucial to an organisation’s success, especially in times of crisis.” Critically analyse this statement using 3M as your case study organisation.
