Critically evaluate what particular aspects of the business environment it must take into account when assessing the decision to internationalise or not.

MODULE ASSESSMENT

This module is 100% coursework assessed:

Individual Written assignment (100%)

Each student will complete the following assignment (3000 words maximum, +/- 10%):

A small or a medium UK manufacturing company is considering expanding into mainland Europe (one EU country) in June 2022.

Critically evaluate what particular aspects of the business environment it must take into account when assessing the decision to internationalise or not?

You must use example(s) to illustrate your answer.

A ‘suggested’ answer outline will be posted on Blackboard in due course.

The Ulster University Harvard referencing style must be applied to your assignment (see guide) and it will be assessed using the Level 7qualitative assessment criteria (see Appendix 1).

Critically evaluate what particular aspects of the business environment it must take into account when assessing the decision to internationalise or not.
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