1. Situation Analysis
a. The Industry: What are the main trends in the market?
You must provide a detailed review/analysis of the relevant industry and support your writing with sources found on Galileo to cover the following topics:
1) the definition and
2) size of the industry (in terms of dollars)
3) the expected growth of the industry and
4) general trends in the industry – this should be a detailed analysis supported by examples from reputable publications such as professional marketing journals, review the additional information posted about how to search for sources on Galileo.
What are the main trends in the market?
