Write a 3000-word professional report which deals with the issues in its Digital Transformation process and presents your analysis and recommendations.

You are Consultant employed by GVL Management Ltd. You are required to write a 3000-word professional report which deals with the issues in its Digital Transformation process and presents your analysis and recommendations. You are required to:

▪ Review GVL’s current business situation (internal view) and the external environment they operate with (external environment);

▪ Conduct horizon scanning on haulage sector in terms of road haulage auditing software and market;

▪ Research on GVL’s key competitors and customers;

▪ Identify key business, society and technical drivers and challenges in GVL’s digital transformation process from current organisational activities to future idea positioning, via gap analysis;

▪ Recommend and justify the digital strategy GVL can take forward;

▪ Consider barriers to implementation of digital strategy and how these might be overcome;

▪ Build an inclusive and persuasive argument that can be presented to GVL.

Each paragraph/argument must be referenced in Harvard format.