Write four reasons why entrepreneurial organizations seek opportunities for innovation
innovation provides an opportunity for growth in organizations, especially in competitive markets. Entrepreneurial organizations rely on innovation to introduce products and ways of conducting business that meet customers’ expectations and ensure brand loyalty. A culture of innovation makes it easier to implement changes associated with innovation in all sectors of the organization.
Innovation is suitable for the growth and development of entrepreneurial organizations regardless of size. Entrepreneurial culture focusing on innovation is crucial to organizations as it helps manage competition, increase market share, respond to industry disruption or challenges, and enhance performance.
