Explain the importance of the commercial funnel and the application of New Product Development (NPD) processing for commercialisation of innovation.

 

P5 Explain the importance of the commercial funnel and the application of New Product Development (NPD) processing for commercialisation of innovation.

P6 Build an Innovation Business Case for an organisation, including ways to access funding.

Learner has not explained New Product Development (NPD) processing for commercialisation of innovation. Learner has not built an Innovation Business Case for an organisation, including ways to access funding.

Learner has not provided the reasons why an organisation would want to access funding (e.g. product development, marketing) and the different types of funding sources available. Learner has not presented cash flow/cost for this project. Learner should explain more about the risk and challenges for this business case.

Not Achieved Pass LO3 (Refer P5, P6)

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Explain the importance of the commercial funnel and the application of New Product Development (NPD) processing for commercialisation of innovation.
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