Task:
Writing Literature Review as per Academical standards.
Research question:
How can start-ups best utilise market research to reduce their chances of failing in their first four years?
“ Fundsquire business startup statistics UK (2021) revealed that “20% of businesses fail in their first year and around 60% will go bust within their first three years”. Inadequate or limited market insights is the number reason behind these companies going bust.”
How can start-ups best utilise market research to reduce their chances of failing in their first four years?
