You should find a sport marketing related issues from newspaper or magazine article (e.g., Sports Illustrated, Street & Smith’s SportsBusiness Journal, Fortune Magazine, Forbes, and USA Today, etc.).
Then, write a case report after reviewing and analyzing the article following the format of case report. The case report must consist of (a) case summary
(b) analysis of 4Ps and target market;
(c) key takeaways from the case;
(d) discussion topics for the class.
Write a case report after reviewing and analyzing the article following the format of case report
