Your midterm will be graded on your ability to comprehensively answer the following questions based on the readings an in-class content that you have been exposed to up to this point in the semester. For full credit, your answers should not be a regurgitation of definitions, but rather an in-depth explanation of how the definitions connect to the examples/subject matter you are referencing in your responses and the work that you have been doing on your venture. You need to show that you have a working knowledge of the relevant business concepts in your submission.
EXAM QUESTIONS
What is the definition of ‘sustainable development’? Provide an example of a company that harnesses sustainable development and describe the specific way in which they are realizing this as a strategy in their core business.
When considering the role of business, describe 3 values-centered views and provide examples of specific companies that align with these views and explain why?
Describe the 3 elements of an idea and describe how your in-class venture in development fulfills each of these components.
What are the commonly stated reasons for why start-ups fail?
What is the plain truth about why start-ups fail?
Identify 2 values-centered entrepreneurs and explain their unconventional background that contributed to their success and explain how their background made them successful.
Nelson Mandela said, “Money won’t create success, the freedom to make it will.” Discuss below what this statement means to you, whether you agree or disagree with this statement and explain why?
Who invented sliced bread?
What is Brand Marketing? Describe how your in-class venture is satisfying key brand marketing guidelines.
What are the benefits of hiring people with similar values? For each benefit, indicate what your approach will be with your in-class venture to inspire these benefits within your own company.
What are the financial strategies for Value-centered Entrepreneurs?
Provide a real-world example of a company that clearly satisfies each of the values-centered financial strategies and explain in what specific way they are accomplishing this.
What is the basis of effective storytelling?
What is Steve Blank’s claim to fame? And how have you re-purposed his lessons for your in-class ventures.
What is the most important step according to the customer development movement that you need to do when starting a venture? And what have you done to lean into this for your in-class venture project?
What is the point of the Purple Cow?
What are 2 brand marketing best practices? Describe what elements of your venture’s marketing plan fulfill these best practices?
What did Antonio Lucio say was your obligation as an entrepreneur?
What are some examples of remarkable ideas?
