Provide an analysis of the impact of the microeconomic and macroeconomic environment on a company of your choice. The assignment should:
Use economic theory and data to explore the firm’s macroeconomic exposure, market exposures and its cost vulnerabilities over at least the last 5 years.
Set out significant aspects of the performance of the organisation over the last 5 years, including a comparison with its main comparators/competitors.
What does your analysis reveal about the effectiveness of business strategy in your chosen firm or organisation?
You should use the concepts, theories and frameworks from the module to describe and evaluate the factors that influence your chosen organisation. To this purpose:
Use your own company or a company you can gather data about.
Your chosen organisation can be, for example, state owned, but it must be at least partly oriented towards commercial objectives
Be sure that appropriate corporate data are available for your chosen company as are macroeconomic data from the country/countries in which it operates.
Do not use BA (or IAG), Nippon Steel or Cemex
see the assignment criteria and tips.
Tips for data
Use Statista for graphs or data.
Use Orbis for financial data or FT.
Use either a hotel chain or cruise ship for this assignment
Preferred Companies – Choose one of the below companies for economic analysis
1.Cruise ship – CARNIVAL CORP
https://www.carnivalcorp.com/financial-information/annual-reporting
Need to compare the competitors for economic analysis
2.Chemical companies – BASF
https://www.basf.com/in/en/who-we-are/india-investor-relations/annual-reports/annual-reports-basf-india.html
Need to compare the competitors for economic analysis
Books for Concept Reference
Begg, David, and Damian Ward. EBOOK: Economics for Business, 6e.
