Explain what a mission statement is and how a firm should define its business mission.
Give examples to illustrate the COMPONENTS of a good mission statement.
Refer to the below text book pages 23-24 to reference assignment.
Book: Principles of Marketing 13th Edition
Authors: Charles Lamb, Joe Hair, Carl McDaniel
Publisher: Cengage 2020, Boston
Explain what a mission statement is and how a firm should define its business mission. Give examples to illustrate the COMPONENTS of a good mission statement.
