Market Report Brief
You have been hired by Coventry University London to improve international student flow for your destination course.
Research and discuss the current conditions and outline a course of action.
You should do the following:
Research your destination course within Coventry University London.
Identify and assess key drivers that influence international students’ decision-making.
Develop THREE proposals to increase international student numbers for your destination course.
Write a Market Report following the guidelines in this booklet.
Assessment Guidelines
Assessment: This coursework accounts for 50% of your final end-of-course writing grade.
Word limit: UG students 1300 words / PG students 1600 words (+/- 10%).
The word count does NOT include title page, executive summary, table of contents, reference list and appendices.
Word count for executive summary: 300 words (+/- 10%).
Aula submission deadlines:
Originality: Submissions with more than 40% similarity in the Turnitin report will be penalised.
All reports will be checked for authorship.
