Location
Describe where the organization is located /give some info about if they are centrally located, urban, rural, easy access or not, and use a map to pinpoint them.
Is the area growing or shrinking (city or county data or census bureau, etc.)
What overall healthcare industry trends that might effect your organization / location (should be part of your SBP)?
What types of possible emerging opportunities exit for the organization to expand its coverage/add new services?
Market Analysis
Customer Analysis
Explain the basic demographics for their customers of the Org., those they serve (socioeconomic, ethnicity, racial or other).
Describe the market share area where the customers live/ what part of the market area do they do business?
Are there special areas care or services that offered to meet patient needs that your organization could do or expand to better serve unique populations?
How will the Org. modify products and services (from SBP) to serve their patients/customers?
How does target population information assist the Org’s. strategy for developing a marketing strategy?
Competitor Analysis
Who are the other similar healthcare providers in the area – the Org’s., major competition?
(Some students include pinpoints of competing organizations on the map)
Identify and describe the major competitors in your organization’s market area?
See if you can include information from the Org’s SWOT regarding the competition’s strengths and weaknesses.
Potential Alliances for the Market
What other organizations, agencies, or community groups might your Org. develop alliances with to help achieve their SBP goals? Include reasons why it would be good to work together.
Are there current affiliations that need improving?
Regulatory Restrictions
Are there regulatory changes (federal, state or local) that may effect your Org. achieving their SBP goals?
What major regulatory issues must your organization comply with to achieve their most important SBP goal?
Did you find any union or professional regulations like the need for new certifications or regulations associated with professional licenses (nurses, physicians other health care professionals) necessary to implement the primary goal of the SBP?
