Digital Marketing
(2) write a report – approximately 10 pages not including bibliography; format may vary dependent on topic.
In general:
Overview of your topic- Introduction,
Why this topic is important to general managers/business?
Key players, historical background,
How much monies companies spend on this topic?
Develop the important components of the topic?
What are implications to business and society at large.
Business case for adopting this technology,
Your insights, takeaways, recommendations, etc.
Give a list of sources where the audience can find more information i.e. full citations (website name, URL, date visited).
Why this topic is important to general managers/business? How much monies companies spend on this topic? Develop the important components of the topic?
