Write a case study that will focus on a paradigmatic case in the history of strategic communication (as a reference, you can you can read some historical cases in learning unit 4).

Historical Case Study

This first case study should focus on a paradigmatic case in the history of strategic communication (as a reference, you can you can read some historical cases in learning unit 4).

Follow the APA style guidelines. Style will make up to 15% of grade in this assignment.

The case study should follow this structure:

1.Definition of the situation:Why was communication necessary?(20%)

2.Strategy:Definition of the strategic goals of the campaign, the particular target audiences and the channels used to reach them.(20%)

3.Communication:How were the outreach tools created and the messages delivered?(20%)

4.Evaluation:To which extent was the campaign effective(25%)

You should be able to write this paper in 10 pages (Times New Roman, double spaced).

Write a case study that will focus on a paradigmatic case in the history of strategic communication (as a reference, you can you can read some historical cases in learning unit 4).
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