Course name: CM4550 // // Media and business degree
Assignment
Select one of the assignment data sets you find on Canvas of your choice.
Develop one or two research questions and at least 3 hypotheses that you can answer with the variables in this data set. Students need to search for 3 academic articles that can be used to formulate a theoretical starting point for the analysis (embedding the research question and operationalization).
Make sure you formulate an answerable research question, meaning: a research question you can answer using these data.
You will apply three techniques that we discussed in the lectures and tutorials (see below).
In your assignment you should:
Write an Introduction to your research question(s) and at least 3 hypotheses.
Write a Methods section including the measurements, sample description and procedure
Write a Results section including the analyses you used, report the results APA style and answer your hypotheses
Write a Discussion section where you link the answer to your hypotheses and your research question to recent literature and give some reflection on your RQ/analysis (e.g. limitations).
Techniques you have to apply:
Factor analysis
Multiple regression analysis or Hierarchical Regression analysis
ANOVA
