Instructions
For this assignment, you will write a case study analysis that focuses on the communication strategy of an organization of your choice.
In this assignment, you will need to a) summarize the communication strategy of your chosen organization,
b) analyze the communication strategy of your chosen organization, and
c) explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.
A. Summarize the Communication Strategy
Locate an article that discusses the communication strategies used by your chosen organization. After reading your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise:
Remember that the summary paragraph is where you will present information from the source. You will provide your analysis and interpretation in the following section of the paper.
B. Analyze the Communication Strategy
Be sure to include how the communication strategy impacts the organization on multiple levels. Feel free to use the four levels of sales, services, value chain, and continuous improvement as a model, which was discussed in the case study on the Dell Computer Corporation in the Unit VI Lesson. (Note: Your categories may be different.)
In the analysis portion of the assignment, discuss any problems (or potential problems) with the communications in your chosen organization, and provide potential solutions based on your research. Include ways that effective management could help to provide a solution.
C. Explain Integration Techniques
Finally, explain how this communication strategy could be integrated into your current or former workplace.
You will need to reference at least two academic sources.
