Colombia- Country Cultural Analysis
For that country, you will survey the political, economic, legal, cultural, trade, and monetary environment.
In addition, it is expected to outline the challenges and opportunities of conducting business in the country and provide relevant guidelines for successful international business ventures in the country based on their research about the country as well as international business.
A possible outline that includes major topics for your report is:
Introduction
Brief relevant history
Geographical setting
Social institutions
Family
Education
Political system
Legal system
Social organizations
Religion and Aesthetics
Living conditions
Diet and nutrition
Housing
Clothing
Recreation
Social security
Healthcare
Language
Outline of challenges and opportunities of doing business in the country (i.e. analysis and integration of information from other parts of the paper and other country data)
Propose a product to introduce to the country. Specify what you see in this country as an opportunity for the selected product.
Specifically, you may want to focus on the identification of the customer segments for your countries of choice and how is your product creating value (what is it) for them?
