Food and Agricultural Business
Maple Leaf Foods is a Canadian protein company. The majority of their product
portfolio is focused on pork and chicken but they do have some beef based products
– particularly in processed food. They have a strong commitment to sustainability. Maple Leaf Foods is undertaking a strategic review and considering consumer demand and the potential for growth in the future. They are not looking just at the next 3–5 years but looking further out to evaluate the demand for protein.
They have hired you as a consultant to do an assessment of their company and make some recommendations for the future:
Should they stand pat and focus on their core products?
Should they diversify in the traditional proteins include beef and seafood?
Should they expand their plant based offerings?
Should they expand into cellular agriculture products?
Are there other considerations?
