OVERVIEW OF THEORY IN BUSINESS RESEARCH
Case Assignment
Review the Data Collection Solutions for Applied Research webinar, presented by Dr.Indira Guzman, COB Doctoral Studies Director; and Dr. Christopher Linski, Professor of Doctoral Studies for the DBA Program.
After reading the required background material and finding at least two other resources on your own, write a 5- to 7-page paper discussing the topic:
Qualitative vs. Quantitative Research
Listen
4/4/22, 7:52 AM Case – DOC600 Introduction to Doctoral Studies and Research Methods (SPR2022-1)
https://tlc.trident.edu/d2l/le/content/173104/viewContent/4480301/View?ou=173104 2/3
In your paper, you should answer the following questions using your own evaluation and critical thinking.
1.Compare and contrast qualitative and quantitative research in business research.
2.Discuss three examples of quantitative data sets used in business research.
3.Evaluate three examples of quantitative data collection instruments and data
analysis tools used in business research.
4. Evaluate three examples of qualitative data collection instruments and data
analysis tools used in business research.
5. Explain the pros and cons of mixed methods.
6. Discuss in more detail the characteristics of qualitative research.
