Accor: Strengthening the Brand with Digital Marketing
Advanced Hospitality Marketing
Should Accor become an equity partner in Room Key? Why or why not? Should Accor
become a commercial partner of Room Key? Why or why not? What is the ROI of both of these strategies?
(You may assume that Accor would pay a 10% commission to Room Key if they were an equity partner and a 15% commission is they were not an equity partner).
After reading Accor: Strengthening the Brand with Digital Marketing discuss if Accor should become an equity partner in Room Key?
