Innovation Fitness Report – Technology/Payments company
Assignment 2: (70%): Innovation Fitness Report
Carry out research to assess the “Innovation Fitness” of Mastercard Inc. (or any
payments company you want), The 4,000 word report and summary 10 PowerPoint
slide presentation will analyse how well the organisation manages innovation in
rapidly changing digital environments, and will include prioritised recommendations
to improve innovation performance
You will develop a report which covers key elements including:
Introduction setting the overall context for the study
Identifying and critically reviewing relevant literature
Methodology, embedding core theories and material presented during the course
Data analysis, developing your own critical analysis of the results
Discussion section, drawing together key themes identified in the report and
recommendations for future actions to improve innovation management in the
digital era
Innovation Fitness Report
To inform the report, you will answer the following questions:
How well does the organization manage innovation STRATEGY?
How well does it manage LEARNING?
How well it develops and exploits LINKAGES?
How well it manages INNOVATION PROCESSES?
Are the elements of an INNOVATIVE ORGANIZATION in place?
Assignment 2:
Quantitative Analysis phase
Move beyond general comments on strategy, learning, linkages, processes and innovative organisation
Use quotes from interviews to bring your analysis to life
Compare your findings with comparator organisations– if possible
Develop a heat map of your results – highlighting low and high scores
