Aramex Entering into Brazil
The task is to analyse the business environment of your chosen host country (must be a developing or emerging economy) and identify the opportunities and risks to a real-world emerging market multinational enterprise (EMNE) that is aiming to enter the host country or has recently entered.
Following your analysis, you must then provide some recommendations to the EMNE regarding entry mode, location choice, localisation of products (or services) and management of ethical and external stakeholder issues.
Identify the opportunities and risks to a real-world emerging market multinational enterprise (EMNE) that is aiming to enter the host country or has recently entered.
