Who is Ooni?
Watch Video 1, an introductory video on the outdoor pizza oven company Ooni, to familiarise yourself with the case study.
1. Think about the products and services provided in the industry that Ooni competes in, taking into account its geographical scope. Can you identify the industry boundaries? Moreover, consider the type of industry that you think Ooni is in and the current stage of its lifecycle.
2. Now you can analyse the forces influencing the industry and prepare to discuss them in your group.
Think also about the possible entry barriers to this industry and the type of competition Ooni faces according to these barriers (see Week 8 Section 5.1).
Finally, reflect on the possible presence of strategic groups in the industry (Week 8 Section 10).
Analysis of the macro environment
In this section you will find some materials useful for conducting an external analysis of the case study.
Key questions here are: what are the trends in the macro environment of Ooni? And how can the industry to which Ooni belongs be defined?
