Marketing
Assignment #2: Product
Product: From the Kickstarter website: Zilios – 3D printed Solar Lamp https://www.kickstarter.com/projects/1856422226/zilios-light-up-your-outdoors-with-3d-printed-solar-lamps?ref=discovery_category_newest .
The product indicates the funding is cancelled so it is important that you capture any information you need for the assignment now as it may not be available later in the term.
What type of consumer product is this product? Why? (2 marks)
What branding strategies from Ch. 9 should be used? Why? (3 marks)
What categories of adopters are currently using the product? Why? How can you attract the next 2 levels of adopters? (4 marks)
Identify which stage of the product life cycle the product is on currently. Why this stage? How will the stage identified and the current category of adopter (identified in Question 3) impact the focus of your marketing efforts. (6 marks)
