Prepare a persuasive speech to persuade the management team to either change a policy or add a specific resource to their company budget.

Assignment Persuasive Speech
Choose one of the following scenarios as the basis for both Assignments in Modules 5 & 7.

Scenario 1: Imagine that you have been invited to an upper-level management meeting at the company that you work for (currently or one you hope to work for). You are going to deliver a persuasive speech to persuade the management team to either change a policy or add a specific resource to their company budget.

Or

Scenario 2: Imagine that you have been invited to deliver a speech at a town hall meeting. You are going to deliver a persuasive speech to persuade citizens in your community to vote yes toward the allocation of city funds towards a project or cause that you believe will benefit all members of your community.

Part 1: Audience Analysis (DUE MODULE 5) Based on the scenario you chose for your persuasive speech for this class, analyze your audience. Describe your audience and determine how you might tailor your content to appeal to your specific audience. Full sentences are not required in your Audience Analysis.

Part 2: Persuasive Speech Outline (Using Monroe’s Motivated Sequence) – The outline is due in Module 5. Create a complete preparation outline using the template provided, using the five steps of Monroe’s Motivated Sequence (Attention, Need, Satisfaction, Visualization and Action) in order in your outline.

Prepare a persuasive speech to persuade the management team to either change a policy or add a specific resource to their company budget.
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