Discussion: Product
Research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following: Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…).
Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read.
Research peer-reviewed journal articles on one of the 4Ps – Promotion. Post a synopsis of the major points from the research you read.
