Value Proposition
Conduct JTBD analysis, including an empathy map, and use the results to craft a value proposition.
Your submission should be a Word document and include diagrams, commentary and analysis, evidence-supported insights, and sources.
Attached are resources and examples for reference.
JTBD resource video – https://www.youtube.com/watch?v=RQjBawcU_qg
Conduct JTBD analysis, including an empathy map, and use the results to craft a value proposition.
