Advice Barnes & Noble on how to optimize sales, increase revenue, and attract more customers. Explain what would you recommend their next steps be? Include at least three external sources.

Barnes & Noble has experienced declining sales as a result of decreased in-person traffic, a poor online presence, and stiff competition from other sellers like Amazon and mom and pop bookstores. They’ve come to you for advice on how to optimize sales, increase revenue, and attract more customers.

What would you recommend their next steps be? Include at least three external sources. (300 words — does not include citations and links)