Demonstrate a sound understanding of the key issues, express and illustrate your opinions in a clear and coherent manner and communicate both of these aspects effectively.

Read this prompt.
Demonstrate a sound understanding of the key issues, express and illustrate your opinions in a clear and coherent manner and communicate both of these aspects effectively.
Begin with an introduction to the topic and contain relevant examples to help illustrate points.
Drawing on the readings, lecture and your own personal experiences, address one of the following topics of interest related to information users, or a related topic of your own choosing:
User Information Seeking Behavior.
Evaluation of Services.
User Education.
Use of user centered design and standardized metrics to accurately capture user patterns and evaluations.